In the competitive world of craft and microbrewing, breweries are always looking for new and creative ways to make their beer jump off the shelf and into your shopping cart. One of the ways they do that is with clever names/packaging, and occasionally they stumble upon something truly epic. When they do, we bring it to you here.
Today’s Epic Beer Name: El Duderino White Russian Milk Stout from Center of the Universe Brewing Co. in Ashland, VA. Who can resist a beer done in tribute to everyone’s favorite hippie deadbeat, The Dude. The obvious thing for Center of the Universe to do now is a whole line of Big Lebowski inspired beers, like:
The Rug Really Ryed the Room Together (Rye IPA): “We can assure you that no one urinated on this rug prior to brewing.”
Duder ESB: “Just in case you are into the whole brevity thing.”
Maude Lebowski’s Strongly Vagin-Ale: “My beer has been commended as being strongly vaginal which bothers some men.”
Now if that is getting a bit too obscure for you, what about just a Jeff Bridges beer theme, like:
Brewster Cogburn’s True Wit: “A beer so good you’ll trade two dental mirrors and a bottle of expectorant to get one!”
Or maybe just stick to a Coen Brothers movie theme:
Burn After Redding (Irish Red Ale): “Don’t worry, only a Mormon would think you have a drinking problem.”
Now, where are we going to drink all this great beer? At The Big Legrowlski, of course! (This is a real beer bar in Portland, OR).
As always, these ideas come free of charge, and if you’re wildly successful you can compensate me in any way you think is fair (I wouldn’t object to a case of beer). If you get sued for copyright infringement, just remember, I’m not Mr. Lebowski, you’re Mr. Lebowski.