In the competitive world of craft and microbrewing, breweries are always looking for new and creative ways to make their beer jump off the shelf and into your shopping cart. One of the ways they do that is with clever names/packaging, and occasionally they stumble upon something truly epic. When they do, we bring it to you here.
Today’s epic beer name: Weisse Weisse Baby from Orange Blossom Brewing Co. in Orlando, FL. This is clearly a nod to the 1990 hit song “Ice Ice Baby” from rapper/home improvement mogul Vanilla Ice. What better way to get the name of their beer stuck in our heads than to name it after a song that’s been collectively (and annoyingly) stuck in our heads for the last 25 years. We all forget this song exists for years at a time, until one unlucky day when you accidentally hear that Under Pressure bass riff somewhere, and within seconds your mouthing “All right stop, Collaborate and listen, Ice is back with my brand new invention…” and you realize it’s been with you all along.
I always believe brewers should expand upon their brilliant ideas, to really put their stamp on the craft brewing community, and I think Orange Blossom Brewing has that opportunity here. If they wanted to keep naming beers after hit 1990 songs they could go with:
Sinead O’Connor’s Nothing Compares to Blue (Blueberry Ale). “The perfect beer to wash down your distaste of the Catholic church.”
Or perhaps they should focus on other 1990s rappers:
MC Hammered 2 Legit 2 Quit Drinking. “It doesn’t matter what type of beer it is as long as you’re drinking it.”
Maybe focusing on just music is too narrow, what about other popular things from 1990, like movies:
Perhaps doing a beer in memoriam of someone who passed away in 1990:
Alan Hale Jr. (1921-1990): Skipper’s S.S. Minnowtmeal Stout. “Brewed with the Professor’s leftover coconuts.”
Then, they could could bring it full circle. The Teenage Mutant Ninja Turtles live-action movie debuted in 1990, and when the sequel came out in 1991, we all know what happened,… the ninja rap was born.
Vanilla Ice’s Go Ninja Go Ninja Gose. “The secret of the ooze is that it was actually booze!”
As always I offer these ideas to Orange Blossom Brewing free of charge, and just ask that if they are wildly successful using them, they’ll send me a case of beer as a courtesy gesture.